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ThesisItem Open Access Relative involvement of men and women in dairying(Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1992) Anil, S S; KAU; Pushkaran, P SThe objectives of the study were, to assess the extent of physical involvement and involvement in decision-taking by men and women in dairy management practices, to probe into the influence of women in the adoption of practices, to study the extent of adoption of selected aspects in dairying, the reasons for non-adoption/partial adoption of the practices, if any, to study the influence of selected socio-economic factors on adoption and to reveal the knowledge level of men and women about dairy management practices. The study was conducted among the members of the milk producers' co-operative society, Vilanganoor. The data were collected through personal interview using pre-tested interview schedule. Variables were measured using appropriate scales and suitable statistical tools were used for analysing the data. The study revealed that majority of husbands and wives had medium knowledge level. Husbands had significantly higher knowledge than wives in general even though there was no significant difference in the aspects of feeding, milking and breeding. In the aspects of housing and feeding the physical involvement of wives was significantly higher. In all the other aspects husbands' scores were significantly higher except in the case of milking where there was not much difference. In decision-taking, the husbands had significantly higher involvement in all aspects except feeding and milking. It was also noted that the children had important role in these two aspects in few households. There was a high rate of adoption of practices related to the selected aspects in dairying among the respondents (mean adoption index - 86.037). The physical involvement of women in the adoption and their involvement in decision-taking though not significant in general indicate their fairly good influence in the adoption of dairy husbandry practices. The correlation coefficients worked out revealed that out of the 13 socio-economic factors included in the study, only the land holding, experience in dairying, availability of professional help at farmers' premises and occupation had significant association with adoption. Experience in dairying had significant positive correlation with adoption of scientific selection in the case of husbands. Similarly land holding was positively and significantly associated with adoption of scientific housing. Availability of professional help at farmers' premises was significantly and negatively correlated with adoption of scientific housing, while it had highly significant positive correlation with adoption of scientific treatment. Occupation of husbands and adoption of practices in the aspect of feeding were highly significantly and negatively correlated. Occupation had significant negative correlation with adoption of aspects in general in the case of husbands. Since the value of multiple regression analysis was low no further analysis was done. The major constraints faced by farmers in the adoption of scientific practices were lack of money, high cost of feed, repeat breeding and non-availability of medicinesThesisItem Open Access Study of the Traditional Belief System in Dairy Husbandry among Tribals of Attappady(Department of Extension, College of Veterinary and Animal Sciences,Mannuthy, 1998) Sunil, G; KAU; AdvisorRajkamal, P JThe imperative of traditional beliefs or indigenous knowledge and its documentation and validation has been a major theme for research quite recently. Tribal societies have nurtured, over centuries, many a beliefs in the field of dairy farming. A study was conducted among the tribal dairy fanners of Attappady block in Palakkad district with the objectives of inventorying the beliefs, determining the strength and rationality of beliefs, knowing the extent of adoption of beliefs etc. Rationality of beliefs was judged by experts identified for the 2ur2ose. A total of seventy three beliefs were studied after categorising them under fourteen domains. Most of the farmers studied were of middle age group, illi terates and by occupation agriculture and other labourers. Majority had a low profile of communication characteristics since mass media exposure, extension agency contact and personal lDcalite exposure were less. There were a little more of weak believers than strong believers of traditional beliefs among them. Further, majority of the respondents had only middle level awareness about trad.it.i.onal beliefs. Among"the highly aware group there were more of strong believers than weak believers. Out of the socio-personal variables studied, age and experience in dairying were positively and significantly correlated with degree of belief and extent of adoption. Out of the psychological variables, man-nature orientation, innovativeness and scientific orientation were negatively and significantly correlated with degree of belief and extent of adoption. Among the communication variables mass media exposure was negatively and highly significantly correlated with degree of belief. All the beliefs studied were found to be strongly held beliefs and one-fourth of all beliefs were irrational. Extent of adoption of all beliefs were measured and it ranged from eighty eight adopters for a belief to twelve for another. The fact that almost one-fourth of all beliefs were irrational is a matter of concern. As practicing of these irrational beliefs could result in non-adoption of modern scientific practices, thereby blocking technology diffusion.ThesisItem Open Access Comparative effectiveness of extension communication media used under the dairy development programme and extent of adoption of improved dairy husbandry practices by members of milk cooperatives in selected areas in Trichur taluk(Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1979) Subhadra, M R; KAU; Nair, G RThe objective of the study were to know the effectiveness of various extension communication media used in dairy development programs for disseminating improved dairy husbandry practices, to measure the extent of adoption of selected improved dairy husbandry practices and to understand the influence of personal and socioeconomic characteristics on the adoption of improved dairy husbandry practices. One hundred members of seven milk supply cooperative socities in ollukara block area were selected for the study. The findings showed that nighberhood and government agencies played dominant roles in diffusing the improved practices concerning dairy husbandry. Among the neighbourhood agencies, milk supply cooperative socities ranked first. Government agencies were found to be effective for influencing the respondents in adoption. Veterinary surgeons were found to be a powerful medium within the government agencies. Thus veterinary surgeons and milk supply cooperative socities accounted very much to the knowledge as well as the adoption of all the practices expect for the practices “clean milk production” which was influenced by mass media. The adoption of practices in the aggregate were not influenced by the nine personal and socio-economic characteristics, viz.,age,education,caste,income, land holding size, farming experience, herd size, social participation and contact with extension agencies. But for some individual practices there was slight significant difference between adopters and non-adaptors. Age, herd size and education seen to have only a very negligible role in the adoption behavior of dairymen, while content with extension agencies appeared to have the largest influence on dairy husbandry practices. It was also observed that among the 10 practices only one practice, viz., “Vaccination against contageous disease“ was not influenced by any one of the nine variable studied.ThesisItem Open Access Job performance and job satisfaction of Veterinary personnel in Kerala(Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1992) Jayachandran, S; KAU; Pushkaran, P SThe present study had the following objectives. 1. To study the level of job performance of Veterinary Personnel in carrying out their official functions. 2. To study the degree of job satisfaction of Veterinary personnel in carrying out their official functions. 3. To identify the constraint factors if any, pertaining to the job satisfaction. 4. To assess the problems and solutions related to the job performance of Veterinary personnel as perceived by them. The study was conducted among the Veterinary Surgeons in the Animal Husbandry Department of Kerala. Stratified random sampling technique was adopted for sample selection with districts as the strata. Mailed questionnaire method with a pre-tested schedule was used for data collection. Data were collected from 131 respondents. Job performance was meausred by self rating technique by the respondents. Job satisfaction was measured using the method developed by Laharia (1978). Simple percentage analysis, correlation and multiple regression analysis were the statistical methods used in the study. In general the respondents belonged to the medium categories with regard to their socio-personal and psychological characteristics and situational factors. Length of service was short for majority of the respondents. Only very few respondents had post-graduation. Regarding technical competence fifty per cent each were in the low and high technical competence group. Most of them had high level of training. Communication ability was of the medium level for majority of them. Social participation and mass media utilisation were of the medium level. Self esteem and level of aspirations were of the medium level for most of them. Organizational commitment, achievement motivation, scientific orientation and self reliance were of the medium level for the majority. Convenience in posting, organizational climate, personal importance, independence in work and job autonomy were moderate for most of them. Majority had medium level of work load.ThesisItem Open Access Impact of correspondence course in dairying on adoption of improved dairy practices(Department Of Extension, College Of Veterinary And Animal Sciences, Mannuthy, 1987) Ramkumar, S; KAU; Pushkaran, P SWith a view to study the impact of correspondence course dairying on adoption of improved dairy practices, the present study was conducted among 50 respondents scattered all over Kerala out of the 285 participants and 50 non-participants selected on a matched pair basis. The study aimed at measuring the knowledge, attitude, symbolic adoption, and [practice adoption levels of the participants and non-participants with regard to improved dairy practices. The attitude of the respondents was measured using an attitude scale constructed for this purpose. Age, education, annual income , family size, herd size , social participation , economic motivation, scientific orientation, risk preference and cosmo politeness were the independent variable studied in relation to the extent of adoption of the participants. The study revealed that the mean scores obtained by the participants for knowledge, attitude, symbolic adoption, and practice adoption were significantly higher than those obtained by non-participants. Of the eight improved dairy practices, the practices of early breeding of animals, full hand milking and mild antiseptic washing of udder after milking had four percent, 32 per cent and 80 percent non –adopters respectively. There were no non-adopters for the other practices. Un availability of service personnels, lack of service facilities un availability, quality feed at reasonable price, non – availability of vaccines, strenuous nature of practices and more time consumption for adoption of practices were the major reasons attributed to partial and non-adoption of various practices. Of the 10 independent variables, only economic motivation scientific orientation and risk preference of the participants were significantly and positively correlated to the extend of adoption of the participants where as family size was negatively and significantly correlated to the extent of adoption of improved dairy practices, economic motivation and scientific orientation of the participants had maximum direct and indirect effect on extend of practice adoption of improved dairy practices.ThesisItem Open Access Role of financial assistance and incentives in farmer motivation in dairying(Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1981) Raju, V; KAU; Nair, G RThe objectives of the study were to understand the awareness of the various assistances and incentives provided for the dairy development and whether these assistances have influenced the farmers to adopt improved dairy husbandry practices, besides the socio-economic characteristics of the respondents and its influence on the adoption of improved practices as well as the reasons for not availing the assistances by them. The members of Chalakudy Milk Co-operative Society who have availed the assistances given by the Small Farmers Development Agency were selected as beneficiaries (50 respondents randomly selected) and those who have not availed any assistance from any source were selected as the nonbeneficiaries (50 respondents). Forty improved practices recommended by the University were included for the study and the six socio-economic characteristics of the respondents included in the study were age, education, income, herd size, social participation and extension contact. The data were gathered from the selected respondents using a pretested interview schedule. The analytical procedure adopted were simple percentage analysis, chisquare test and regression analysis. All the beneficiaries were found to have adopted atleast 15 recommended practices whereas only 12 practices were adopted by all the non-beneficiaries. Practices like premilking udder cleaning had 98 per cent of adoption among both the groups of respondents, and the practice of feeding commercial feed had 96 per cent adoption among the beneficiaries and 68 per cent adoption among the non-beneficiaries. The practice like weaning had the least adoption of zero per cent among both the groups of respondents. The mean adoption index among the beneficiaries and non-beneficiaries were 53.75 and 53.55 respectively. Among the six socio-economic characteristics studied significant influence/as shown by education and herd size on adoption among the non-beneficiaries and income among the beneficiaries. Dairying appeared to be a supplementary enterprise aimed at additional income in both the groups. Other than the natural aversion to get involved in debts no other reason seems to be predominant among the non-beneficiaries for not availing the assistances. The assistances as such did not reveal any significant influence on the adoption behaviour, but can be said to have some prohibition on employment and income generation.ThesisItem Open Access Study of Selected Environmental Factors Influencing extension personnel in communicating improved Animal Husbandry Practices(Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1979) Raj Kamal, P J; KAU; Prabhakaran, TThe objectives of the study were to understand the working conditions of the personnel engaged in animal husbandry extension with regard to selected environmental factors and to explore the relationship, if any, existing between the perception of the selected environmental factors by the extension personnel and their self-assessment on their role in the 'Change agent-Client system contact'. The study was conducted in Trichur taluk with all the 60 personnel engaged in animal husbandry extension work. These personnel comprised of Village Extension Officers, Livestock Assistants, Dairy Farm Instructors and Veterinary Surgeons. Results revealed that for majority of the Village Extension Officers the 'Guidance and supervision', 'Services and supplies' and 'Job satisfaction' were only 'some-what satisfactory' and below, while for factors like 'People's participation', 'Interpersonal relations and 'Communication', the environment was 'some-what satisfactory' and above. Livestock Assistants were in general not satisfied with 'Guidance and supervision', 'Services and supplies','Communication' and 'Job satisfaction'; 'some-what satisfied' with 'People's participation' and 'satisfied' with 'Interpersonal relations'. Most of the Dairy Farm Instructors expressed the existence of 'some-what satisfactory' environment on factors like 'Guidance and supervision', 'Services and supplies', 'People's participation', 'Communication' and 'Job satisfaction'. They were quite satisfied with their 'Interpersonal relationship'. For majority of Veterinary Surgeons, all the six environmental factors appeared to be 'some-what satisfactory'. Livestock Assistants had an entirely different perception of the environmental factors leaning more towards total dissatisfaction when compared to other categories in the study. There was almost unanimous agreement by all categories of personnel to the unsatisfactory nature of 'Services and supplies' prevailing in the diffusion of animal husbandry innovations and also in their 'Job satisfaction'. It was found that in the self-assessment of the extension personnel's contacts with clients the environmental factors studied had least importance in the case of Village Extension Officers and some importance in the case of Livestock Assistants and Veterinary Surgeons. The results thus indicate the necessity to improve upon the efficiency of the existing administrative machinery. It also suggests the need for a more detailed study of the working environment prevailing in the projects and organisations engaged in livestock development.ThesisItem Open Access Working environment of lady veterinary surgeons of animal husbandry department of Kerala state(Department of Extension, College of Veterinary and Animal Sciences, Mannuthy, 1998) Manjunatha, L; KAU; Subhadra, M RThe objectives of the study were to understand the working environment of the lady veterinary surgeons and to study the degree of job satisfaction and job commitment of the lady veterinary surgeons. The data were collected from a sample of 75 lady veterinary surgeons of Animal Husbandry Department of Kerala using a pre-tested questionnaire. Among all the eight selected situational factors only age of the youngest child and possession of a vehicle for personal conveyance showed positive and significant correlation with working environment at 10 per cent level. A little above half of the respondents perceived overall working environment as either unfavourable or extremely unfavourable. Out of the 13 dimensions of working environment, the dimension- interpersonal relations was perceived most favourable and was ranked first. It was followed by motivation, team work, client relations, family adjustment, communication, autonomy, people's participation, guidance and supervision, leadership, decision making, organisational policies and services and supplies. Two-third of the lady veterinary surgeons was either somewhat satisfied or satisfied with the job, while the rest one - third was not satisfied. Four dimensions of working environment, namely, organisational policies, autonomy, communication and people's participation contributed significantly to the variation in job satisfaction of the lady veterinary surgeons. Three-fourth of the lady veterinary surgeons was either somewhat committed or highly committed and the rest one-fourth was less committed to the organisation. Only two dimensions of working environment, namely, organisational policies and motivation contributed significantly to the variation in organisational commitment of the lady veterinary surgeons.
