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Subject: Rural Marketing Management × End date: 1994 × Start date: 1990 × Type: Thesis ×
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    ThesisItemOpen Access
    Problems and prospects of co-operative marketing of handicrafts products with special reference to the wood and metal products
    (College of Co-operation and Banking, Mannuthy, 1990) Vanaja Menon; KAU; Mani, K P
    Study on "Problems and Prospects of co-operative Marketing of Handicrafts Product with special reference to Wood and Metal Products" has been carried out to identify channels of distribution of wood and metal handicrafts products, to measure the efficiency of distribution channels, to assess the extent of assistance given by federation in production and marketing of wood and metal products and to evaluate marketing policy and programmes of apex federation. Five units were selected for study. Metal cooperative follows four channels of distribution of which direct sales and wholesale were main channels. The wood crafts units depend on federation for marketing. The cooperative functioning in both craftworks follows four channels, where wood crafts are distributed through apex and metal work through the industrial cooperatives. Apex follows only direct sales through its showrooms. Showrooms at Ernakulam, Trichur and Bangalore performed well. Most efficient channels for metal craft units were direct sales and wholesale. Performance of wood craft units which followed only a single channel was not satisfactory. Considering the unit functioning in both wood and metal works, sales through apex were found to be more efficient. Marketing efficiency and productivity ratios explain the inability of units in analysing marketing problems. Apex federation is not providing any financial assistance to primaries. Wide disparity noticed in the quantum of raw material supplied by apex to units. Only one unit enjoyed the training scheme arranged by apex. Due to discrimination in selection of units for their participation in exhibitions, majority of units were not getting chance to participate in exhibitions. Wide propoganda and publicity during period of rebate seasons has increased per day sales compared to other sales methods.
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    ThesisItemOpen Access
    Enquiry into the buyer behaviour towards selected types and brands of fertilisers
    (College of Co-operation and Banking, Mannuthy, 1990) Anil Kumar, V P; KAU; Mathew, P C
    The study of enquiry into buyer behaviour towards types and brands of fertilisers analysed attitudes, awareness, consciousness loyalty and promotional effectiveness. The primary data collected from Palghat District covered three segments viz. marginal, small and medium and large. Likert technique, awareness and consciousness index, Kendall's coefficient, percentages were used. Farmers’ opinions were converged for statements relating to brands of fertilisers. It was found less for types of fertilisers. Opinions were significant for mixed complex and straight fertilisers. Prominent levels of awareness were aware, very much aware and just aware levels. Awareness was maximum for three and two number of brands. Brand A and B were most aware brands for all segments. The brand A of mixed complex and straight fertilisers was placed in very much conscious and most conscious levels. The consciousness was poor for other brands. The attributes like manufacturer, ingredient and price have led table with respect to all segments and all brands. Consciousness was more for brand A and less in other cases and brand A was the one most of farmers bought. Farmers of all brands, on an average, showed constant nature of purchase. The trend of brand A and B showed that B often increased its share in consumer purchase. The important reasons for partial switching over to chemical fertilisers are yield increasing agents, non availability of organic manures and input in scientific cultivation. Along with radio, neighbours, farmers, printed media, were the first source of information about fertilisers. Besides continuous availability and nearness, credit availability, timely availability and accessibility to the dealer were important reasons for selection of purchase for cooperatives. For private traders, reasons were availability of product, relationship with vendor and accessibility to dealer which were found same for all segments in above given cases.
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    ThesisItemOpen Access
    Problems and prospects of co- operative marketing of handicraft products with special reference to wood and metal products
    (Department of Co-operation and Banking, College of Co-operation and Banking, Mannuthy, 1990) Vanaja Menon; KAU; Mani, K P
    Study on “Problems and prospects of co – operative Marketing of Handicrafts Product with special reference to wood and Metal Products” has been carried out to identify channels of distribution of wood and metal handicrafts products, to measure the efficiency of distribution channels, to assess the extent of assistance given by federation in production and marketing of wood and metal products and to evaluate marketing policy and programmes of apex federation. Five units were selected for study. Metal cooperative follows four channels of distribution of which direct sales and wholesale were main channals. The wood crafts units depend on federation for marketing. The cooperative functioning in both craftworks follows four channels, where wood crafts are distributed through apex and metal work through the industrial cooperative. Apex follows only direct sales through its showrooms. Showrooms at Ernakulam, Trichur and Banglore performed well. Most efficient channels for metal craft units were direct sales and wholesale. Performance of wood craft units which followed only a single channel was not satisfactory. Considering the unit functioning in both wood and metal works, sales through apex were found to be more efficient. Marketing efficiency and productivity ratios explain the inability of units in analyzing marketing problems. Apex federation is not providing any financial assistance to primaries. Wide disparity noticed in the quantum of raw material supplied by apex to units. Only one unit enjoyed the training scheme arranged by apex. Due to discrimination in selection of units for their participation in exhibitions, majority of units were not getting chance to participate in exhibition. Wide propaganda and publicity during period of rebate seasons has increased per day sales compared to other sales methods.
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    ThesisItemOpen Access
    Evaluation of the internal distribution channels of marine fresh fish in Quilon district
    (Department of Co-operation and Banking, College of Co-operation and Banking, Mannuthy, 1990) Sebastian, K J; KAU; Philip Sabu
    An Evalution of the Internal Distribution Channels of Marine Fresh Fish in Quilon District’ is aimed to identify the internal distribution channels of marine fresh fish; to analyse the nature, extent and trade practices of intermediaries; and to estimate the price – spread. The sample frame consisted of the neighbouring markets of three landing centers and four distant markets. A sample of 86 intermediaries of various types constituted the sample of intermediaries. Teo species of fish each representing the low, medium and high value species constituted the sample species of fish. It is found that there exists separate distribution channels for export, dry and fresh fish. Fresh fish markets occupied a major share (88 per cent) in marine fish distribution. There are three and four major channels of fresh fish in the neighbouring and distant markets, respectively. It is found that only oil sardines and mackerals moved through all the distribution channels. The intermediaries operating in the neighbouring markets consists of auctioneers, cycle/head – load fish distributors, women fish distributors and retailers and those in the distant markets consists of wholesalers, commission agents, cycle/head – load fish distributors and retailers. There is considerable variations in the practices followed by different types of intermediaries. Marketing costs, margins, and the fishermen’s share in the consumers’ price varies among the distribution channels and species of fish. The fishermen’s share in the consumer price is inversely related with the length of the distribution channels. The fishermen’s share in the consumer rupee is less for low value species and high for high value species. It is observed that fishermen’s share in consumer rupee is more in the observed that fishermen’s share in consumer rupee is more in the channel, viz., fisherman - > auctioneer - > retailer - > consumer, for relatively large number of species.