ThesisItem Open Access“CONSUMER BEHAVIOR TOWARDS UPL FUNGICIDES OF JUNAGADH AND RAJKOT DISTRICTS OF GUJARAT” 2966(JAU, JUNAGADH, 2019-08) MS. DHRITIMALA SAIKIA; C. D. LakhlaniThe present study entitled “Consumer Behavior towards UPL Fungicides of Junagadh And Rajkot Districts of Gujarat” was undertaken with the objectives of studying the socio economic profile of farmers, evaluating the growth and consumption pattern of the fungicides in the two districts, identifying the factors affecting the brand loyalty of farmers with regard to the fungicide ‘Saaf’ and studying the factors which affect the awareness of the farmers towards the brand ‘Saaf’. 120 farmers were selected for the study purpose. The tabular method, Compound Annual Growth Rate (CAGR), multiple regression and correlation were used for the analysis. The result revealed that a majority of the farmers were large farmers with medium income levels having more than 10 years of experience in agriculture. There was an increasing trend in the consumption of fungicides in the two districts with a positive growth rate. The consumption of the fungicide ‘Saaf’ was highest in case of summer crops as compared to the rabi and kharif crops. The study revealed a variation in the doses used by the farmers as compared to the recommended doses provided by the company. Perception on product quality, availability of the preferred brand, satisfaction towards the brand and performance of the product were significant as well as positive and hence, were the eminent factors that affect the customer’s loyalty towards the brand ‘Saaf’. Moreover, social participation, mass media exposure and extension contact were found to be positive and significant and thus, these were the major factors which accelerates the farmer’s awareness towards the brand ‘Saaf’. ThesisItem Open Access“ECONOMICS OF MILK PROCUREMENT AND MILK PROCESSING IN A DAIRY PLANT” 2965(JAU, JUNAGADH, 2019-08) CHOCHA PARESH KARABHAI; H. Y. MahetaA dairy product is food produced from the milk of mammals. A production plant for the processing of milk is called a dairy. Recent study shows that India is the largest producer of milk in the world which is nearly 10 per cent of the world production. The research work entitled “Economics of milk procurement and milk processing in a dairy plant” was carried out. The Junagadh district was selected for the study and sample size consisted of 1 chilling center and 31 village collection centers. The tabular analysis was used to calculate the cost of procurement of milk. The tabular analysis, weightage method and different formulas ware used to calculate the cost of procurement of milk the cost of processing. The PCI method was used to study the constraints faced by dairy industry in procurement of milk. The result depicted that all the three cost of milk procurement having more or less equal share in total cost of procurement. The overall milk procurement cost per liter of milk around one rupee per liter. The major share of milk fat was used for Ghee making because of ghee contain more fat concentration. The major share of milk SNF was used for Taza milk. The total solids utilization pattern at the plant Major share of milk was used for Taza milk. In case of milk utilization, the quantity of ghee manufacturing is less but it utilizes more fat, whereas, butter milk, dahi and taza milk utilizing less fat than the other product. The the cost of production of ghee was around Rs. 323 per litre which was the highest among all the dairies. The foremost problem faced by Village milk collection center being far away from milk producers' home. The foremost problem was poor roads for transporting the milk.