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ThesisItem Open Access “CONSUMER BEHAVIOUR AND BRAND LOYALTY TOWARDS PEPSICO” 3729(JAU JUNAGADH, 2023-07) NAMA LAKSHMI PRIYANKA; C. D. Lakhlani; 2072121029The present study entitled “CONSUMER BEHAVIOUR AND BRAND LOYALTY TOWARDS PEPSICO” was undertaken with the objectives of studying the consumers perceptions related to PepsiCo, the factors influencing customer preference towards PepsiCo, consumer buying behaviour pertaining to PepsiCo, the factors influencing brand loyalty of consumers towards Pepsi and the comparative analysis of Pepsi and Coke in the selected areas of Prakasam district. 240 respondents were selected for the study purpose. Out of this 100 were consumers of Pepsi, 100 were consumers of Tropicana, 20 company employees of Pepsi and 20 company employees of Coke. The Principal Component Analysis, Conjoint analysis, Simple tabular analysis and SWOT analysis through Internal Factor Evaluation matrix and External Factor Evaluation matrix were used for the analysis. The result revealed that consumer perceptions, preferences and buying behaviour towards PepsiCo products, specifically Pepsi and Tropicana. Consumers perception associated with Pepsi influenced by factors such as content and packaging, price, advertisement. Tropicana's perception was influenced by taste, quality, pricing and affordability and promotional strategies. Packaging was the most influential factor in customer preferences towards soft drinks, followed by brand and price. Major factors influencing consumer buying behavior for Pepsi and Tropicana included brand perception and social influence, purchasing quantity and personal preferences. Brand loyalty of Pepsi was mostly influenced by brand image, product displays, product quality, brand name and product price. Comparative analysis between Pepsi and Coke using SWOT analysis showed both brands performed well. POST GRADUATE INSTITUTE OF AGRI-BUSINESS MANAGEMENT JUNAGADH AGRICULTURAL UNIVERSITY JUNAGADH CERTIFICATE - I This is to certify that the project work report entitled “CONSUMER BEHAVIOUR AND BRAND LOYALTY TOWARDS PEPSICO” submitted by Ms. NAMA LAKSHMI PRIYANKA in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN AGRIBUSINESS MANAGEMENT to the Junagadh Agricultural University is a record of bonafide project work carried out by her under my guidance and supervision and the project work has not previously formed the basis for the award of any degree, diploma or other similar title. The candidate has fulfilled all prescribed requirements. The assistance and help received during the course of investigation have been fully acknowledged. She has successfully completed the comprehensive/preliminary examination held on March, 2023 as required under the regulation for post-graduate studies. She has submitted kachha bound project work reportThesisItem Open Access COST OF CULTIVATION AND RESOURCE USE EFFICIENCY OF SOYBEAN CROP IN SAURASHTRA REGION 3712(JAU JUNAGADH, 2023-07) GAJERA HARSHITBHAI PRADIPBHAI; C. R. Bharodia; 2072121003Soybean (Glycine max) is one of the most important oil crops of the world which also has tremendous importance as a food legume. This study examines the growth, instability soyabean crop using secondary data and analyses the adoption level, cost of cultivation, resource use efficiency, and constraints faced by farmers using primary data of 180 farmers from three districts Rajkot, Junagadh and Gir Somnath. The compound annual growth rate (CAGR) of soybean area and production in India showed modest growth, while the yield had a minimal increase. In contrast, Gujarat exhibited significant growth in all three aspects. Instability was observed in soybean production, indicating vulnerability to various factors. The adoption of improved cultivation practices was moderate to high, with harvesting and seed treatment being the most widely adopted practices. The cost of cultivation per hectare was high, but the net profit indicated overall profitability. Resource allocation efficiency analysis suggested scope for improvement, particularly in the areas of seed, labor, plant protection, and fertilizer. Farmers faced constraints related to supply, economics, and marketing, including the lack of improved varieties, credit availability, and market price fluctuationsThesisItem Open Access EXPORT PERFORMANCE OF PESTICIDE FROM INDIA 3333(jau junagadh, 2021-09) VIKAS; H. Y. Maheta; 2072119020Growth, instability, factors influencing export, export competitiveness The project study entitled “Export performance of pesticides from India” was undertaken with objectives to analyze growth and instability in production, consumption, export, import, major determinants influencing export and competitive advantage in export of pesticides. The secondary data was collected from various government databases and websites and their annual reports. The overall study period divided into two sub-periods viz. sub-period I (2000-01 to 2009-10); and sub-period II (2010-11 to 2019-20). Compound annual growth rate, instability analysis, multiple regression analysis and nominal protection coefficient were employed in the study. The study revealed that global production, domestic production, consumption, export quantity, export value, import quantity and import value of pesticides grown at a much higher rate 1.87, 7.37, 3.05, 11.14, 15.00, 12.28 and 20.02 per cent respectively. The existence of low instability was observed in domestic production (12.37) and medium instability in consumption (23.14) of pesticides in India. The increased instability in consumption was due to the negative growth in sub-period I. The coefficient of Indian production, Indian export value and world export value were found to be major determinants of pesticides export. USA and Brazil has shown competitive disadvantage, whereas Argentina, Japan, Iran, Vietnam, China, Bangladesh, France and Belgium were less competitive advantage.ThesisItem Open Access GROWTH PERFORMANCE AND ACREAGE RESPOSE OF SESAME SEEDS IN JUNAGADH DISTRICT 3330(jau junagadh, 2021-09) MENDPARA NISHA JAYANTIBHAI; C. D. Lakhlani; 2072119012GASCO, growth performance, acreage response, customer retention, resource use, price volatility The study on “Growth performance and acreage response of sesame seeds in Junagadh district” was undertaken to measure the objectives of to analyze the growth performance and acreage response of sesame crop, examine the resource use efficiency, factor determining the customer retention of GASCO and finding price volatility of sesame produce. The study was carried out in four talukas (Junagadh, Vanthali, Manavadar and Bhesan) of Junagadh district. For the study, Multistage sampling technique was adopted. Total 120 farmers using sesame seed of GASCO was selected from the Junagadh district. Exponential function or the semi-log equation and Nerlovian adjustment lagged model was used to estimate growth performance and acreage response of sesame crop. Cobb-Douglas production function was used to analyze resource use efficiency of sesame cultivation. Factor analysis was used to finding factors which are responsible for retention of GASCO seeds. Volatility of price of sesame was analyzed by price volatility. Results revealed that the area, production and yield of sesame crop was continuously decreasing from year 1997-98 to 2018-19. Yield was increasing during the period II (2008-09 to 2018-19). In the case of acreage response of sesame, the lagged area played significant role in area of sesame. The lagged price, price risk, lagged yield, yield risk and rainfall were non-significant. Factor analysis exposed that there are ten factors that collectively accounted in the farmers’ response. In price volatility, highest price volatility was found in pick period. Lower price volatility was found in lean period. The overall price volatility was found 30.51 per cent during of period 2002-20ThesisItem Open Access “MARKET POTENTIAL FOR ORGANIC PESTICIDE AND BRAND PREFERENCE OF FARMERS IN JAMNAGAR DISTRICT” 3328(jau junagadh, 2021-09) VARU PRAKASH RAMADEBHAI; S. M. Trivedi; 2072119019The study entitled “Market Potential for Organic Pesticide and Brand Preference of Farmers in Jamnagar District” was under taken with the objectives to study the socio-economic profile of farmers, measure the market potential for organic pesticides, identify the factors influencing brand preference of farmers for organic pesticides, find out the satisfaction level of farmers towards organic pesticides and identify the constraints faced by farmers and dealers related to organic pesticides. Total 20 dealers and 120 farmers using organic pesticide were selected from Jamnagar district. The analytical tools employed were tabular and graphical method, market potential, factor analysis, Likert scale, Chi-square and Garrett’s ranking technique. It was found that market potential for organic pesticide in Jamnagar district was 79747.386 liter. Market potential for organic pesticide was highest in cotton and groundnut 40423.08 liter and 27760.09 liter respectively. Major factors are price, easy and safe use, convenience and promotional attributes and other factors such as longevity, packaging, outcome, experience and credit also having influence on brand preference of farmers for organic pesticides. Farmers had medium level of satisfaction toward organic pesticides. Significant association were observed in social participation and satisfaction level of farmers. Major constraints faced by farmers were high price, delayed result and poor quality. Major constraints faced by dealers were less demand compares to synthetic pesticides, poor quality and low margin.ThesisItem Open Access “ADOPTION OF DRIP IRRIGATION SYSTEM AND ITS IMPACT ON FARMER’S LIVELIHOOD” 3250(JAU JUNAGADG, 2021-05) KORAT DHRUVIBEN PARESHKUMAR; H. Y. Maheta; 2072118009socio-economic, adoption, livelihood impact, cost of cultivation, constraints The present study entitled “Adoption of drip irrigation system and its impact on farmer’s livelihood” was undertaken for Saurashtra region. Multi stage purposive sampling technique was used for data collection and three districts namely Rajkot, Junagadh and Gir Somnath were selected to survey 120 samples of summer groundnut grower. The statistical tools adopted for the analysis of data were tabular method, logit model analysis, cost of cultivation and garret’s ranking technique. The result shows that farm size and level of education have positive effect for adoption drip irrigation system. The social asset and financial assets score of drip adopter farmers was 38 per cent an 18 per cent higher with respect to non-adopter of drip irrigation system farmers. Which indicate that livelihood of drip irrigation adopted farmers is better than non-adopter of drip irrigation system farmers. Drip adopted farmers get good net return with input output ratio 1: 1.48, while non-adopter of drip irrigation system farmers get less return with input-output ratio 1: 1.21. Lack of technical know-how is major problem faced by drip adopter farmersThesisItem Open Access “FINANCIAL PERFORMANCE OF BALAJI WAFERS PVT. LTD.” 3249(JAU, 2021-04) PARMAR MANSI JAYESHBHAI; C. D. Lakhlani; 2072118015: Financial health, ratio analysis, operating efficiency, leverage analysisThesisItem Open Access PRODUCTION AND PRICE BEHAVIOUR OF MAJOR CEREALS IN INDIA 3521(JAU JUNAGADH, 2022-08) FALDU SHRADHA MANASUKHLAL; K. A. K; 1072118001The present work aimed at to study the growth performance of cereals and instability in area and production, impact of MSP on acreage, price behaviour and market integration of cereals in India. Two major cereals; rice and wheat and three coarse cereals viz., maize, jowar and bajra were selected for the study. Total 10 major cereal producing states of India and 5 major cereals producing districts of Gujarat for each crop were selected purposively for the study. Based on highest average arrivals of last decade, one market was selected for each cereal from selected states, as well as from Gujarat state. The compound growth rate of area, production and yield were estimated for top five districts of Gujarat and top ten states of India. The duration of study was separated into four periods viz., period I (1990-91 to 1999-00), period II (2000-01 to 2009-10), period III (2010-11 to 2019-20) and overall period (1990-91 to 2019-20). Cuddy-Della Valle Index was used to estimate the instability in area, production and yield of cereals. Nerlovian Lag model was used to analyse acreage response of major selected cereals. ARIMA model was used to forecast area and production of cereals for the period 2020-21 to 2024-25. The behaviour of prices and arrivals was examined through multiplicative model. The co-integration and its direction between the prices of selected markets were analyzed using the Granger Causality Test, Error Correction Model and Vector Autoregressive ModeThesisItem Open Access AWARENESS AND PURCHASE DECISION ABOUT ORGANIC FERTILIZERS IN JUNAGADH DISTRICT 3517(JAU JUNAGADH, 2021-12) BHAMMAR SHIVANGI MADHUBHAI; S. M. Trivedi; BHAMMAR SHIVANGI MADHUBHAIS. M. Trivedi AWARENESS AND PURCHASE DECISION ABOUT ORGANIC FERTILIZERS IN JUNAGADH DISTRICT ABSTRACT Key words: Awareness, Purchase decision, Satisfaction, Constraint. The study on “Awareness and purchase decision about organic fertilizers in Junagadh district” was under taken with objectives to study the socio-economic profile of farmers, measure the level of awareness about organic fertilizers, identify the factors affecting the decision about organic fertilizers, measure the level of satisfaction about organic fertilizers, identify constraints faced by farmers and dealers related to organic fertilizers. Total 20 dealers and 120 farmers using organic fertilizers were selected from Junagadh district. The analytical tools employed were tabular method, arbitrary method, categorical regression analysis, likert scale method, mean and standard deviation, garrett’s ranking technique. It was found that majority of farmers had medium level of awareness about organic fertilizers. Independent variable was concluded that annual income, land holding and timely availability had a significant effect in explaining the purchase decision for organic fertilizers. Farmers had medium level of satisfaction about organic fertilizers. Major constraints faced by farmers were higher price, quality of product, lack of knowledge about the product, past experience and timely availability of product and major high constraints faced by dealers were higher price, lower credit facilities, lack of storage facility and quality of product.
