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  • ThesisItemOpen Access
    (JAU, JUNAGADH, 2019-08) DHRITIMALA SAIKIA; C. D. Lakhlani
    The present study entitled “Consumer Behavior towards UPL Fungicides of Junagadh And Rajkot Districts of Gujarat” was undertaken with the objectives of studying the socio economic profile of farmers, evaluating the growth and consumption pattern of the fungicides in the two districts, identifying the factors affecting the brand loyalty of farmers with regard to the fungicide ‘Saaf’ and studying the factors which affect the awareness of the farmers towards the brand ‘Saaf’. 120 farmers were selected for the study purpose. The tabular method, Compound Annual Growth Rate (CAGR), multiple regression and correlation were used for the analysis. The result revealed that a majority of the farmers were large farmers with medium income levels having more than 10 years of experience in agriculture. There was an increasing trend in the consumption of fungicides in the two districts with a positive growth rate. The consumption of the fungicide ‘Saaf’ was highest in case of summer crops as compared to the rabi and kharif crops. The study revealed a variation in the doses used by the farmers as compared to the recommended doses provided by the company. Perception on product quality, availability of the preferred brand, satisfaction towards the brand and performance of the product were significant as well as positive and hence, were the eminent factors that affect the customer’s loyalty towards the brand ‘Saaf’. Moreover, social participation, mass media exposure and extension contact were found to be positive and significant and thus, these were the major factors which accelerates the farmer’s awareness towards the brand ‘Saaf’
  • ThesisItemOpen Access
    A dairy product is food produced from the milk of mammals. A production plant for the processing of milk is called a dairy. Recent study shows that India is the largest producer of milk in the world which is nearly 10 per cent of the world production. The research work entitled “Economics of milk procurement and milk processing in a dairy plant” was carried out. The Junagadh district was selected for the study and sample size consisted of 1 chilling center and 31 village collection centers. The tabular analysis was used to calculate the cost of procurement of milk. The tabular analysis, weightage method and different formulas ware used to calculate the cost of procurement of milk the cost of processing. The PCI method was used to study the constraints faced by dairy industry in procurement of milk. The result depicted that all the three cost of milk procurement having more or less equal share in total cost of procurement. The overall milk procurement cost per liter of milk around one rupee per liter. The major share of milk fat was used for Ghee making because of ghee contain more fat concentration. The major share of milk SNF was used for Taza milk. The total solids utilization pattern at the plant Major share of milk was used for Taza milk. In case of milk utilization, the quantity of ghee manufacturing is less but it utilizes more fat, whereas, butter milk, dahi and taza milk utilizing less fat than the other product. The the cost of production of ghee was around Rs. 323 per litre which was the highest among all the dairies. The foremost problem faced by Village milk collection center being far away from milk producers' home. The foremost problem was poor roads for transporting the milk.
  • ThesisItemOpen Access
    Bio-fertilizers are natural fertilizers made from biological wastes which contain living micro-organisms. They enrich the soil with organic nutrients which in turn promotes a healthy growth of the crop. Bio-fertilizers are best defined as biologically active products or microbial inoculants viz., formulations containing one or more beneficial bacteria or fungal strains in easy to use and economical carrier materials which add, conserve and mobilize crop nutrients in the soil As the use of bio-fertilizers is mandatory in organic farming, the bio-fertilizer market is experiencing a strong growth all over the world. Hence, this research study conducted in search of expectations and constrains of farmers towards bio-fertilizers. Multistage random sampling technique was adopted to survey total 120 samples farmers from Rajkot and Jamanagar district. The multilinear regression method was employed to analyze the brand preference of farmers towards the Phosphosakti product. Garrets rankings technique has been used to find out the most preferred sales promotion activity executed by company and constrains faced by farmer in adoption of bio fertilizer. Simple tabular and graphical presentation was adopted to know socio economic profile of farmers. Simple rankings methods were also used in know farmers and dealers expectations from bio-fertilizer companies. The findings of the study showed that majority of farmers are above 50 years of age and primary education are most common amongst farmers majority of the farmers comes under medium group of land holdings. Land holdings and availability of preferred brand aremost significance factor towards the brand preference by the farmers towards the Phosphoshakti. Farmers meetings and field demonstration are most effective promotional strategy adopted by company. Farmers expect low price and timely availability from the bio-fertilizer companies, while on the other hand dealers expect improve promotional strategy. Most common constrains faced by farmer in adoption of bio-fertilizer are lack of confidence on bio-fertilizer input and lack of knowledge.
  • ThesisItemOpen Access
    Agriculture is the primary growth engine of the Indian economy as nearly 70 per cent of the population of the country depends on agriculture. Potato is a major cash crop of India. Potato (Solanum tuberosum L) popularly known as ‘The king of vegetables has emerged as fourth most important food crop in India after rice, wheat and maize. China is ranks first in area and production of potato in the world. India is the second largest producer of potato in the world. Uttar Pradesh is the first largest state in production of potatoes. The highest growth in area was observed in Uttar Pradesh followed by west Bengal, Bihar, Madhya Pradesh. Gujarat‘s Banaskantha now top potato producing district in India. Potato is grown in more than 100 countries, under temperate, subtropical and tropical conditions. Multi stage sampling technique was adopted to select the taluka, village and farmers. Total sample was 120 farmers and 10 dealers. It was found that the majority of farmers i.e., 82.5 per cent farmer have occupation of agriculture and 9.16 percent were having business followed by 8.33 percent service as their secondary occupation. The study revealed that the average total cost per hectare of potato cultivation was to the tune of Rs. 115083/-. The share of operating cost in the total cost of cultivation was as high 62.69 per cent. It was clearly shows that the K Max bio fertilizer farmers had higher income (Rs. 1, 80,362) than the other brand bio fertilizer farmers (Rs. 1, 62,456) did in the cultivation of potato. The average yield of main potato product from hectare of land was 182 qtl and 168 qtl by K Max bio fertilizer and other brand bio fertilizer provide respectively. The cost of production per quintal over all the cost were higher in potato cultivated by the other brand farmer as compared to K Max bio fertilizer farmers in the district on Cost. As compare to this K Max bio fertilizer bears quite less cost for cultivating potato in district i.e. Rs. 255, Rs. 341, Rs. 351, Rs. 386 on cost Cost A, Cost B, Cost C1 and Cost C2 respectively. The net return and benefit cost ratio over the entire cost concept in the cost of cultivation for K Max bio fertilizer growth the income over cost A found higher (Rs. 72502) in the K Max as compared to the other brand farmers (Rs. 69546). The average net return and benefit cost ratio in one hectare of land obtained by the K Max bio fertilizer farmers (1.60) found higher than other brand bio fertilizer farmers (1.48) over total cost of cultivation. The potato growth rate only for production was positive and significant. The growth rates of area and yield under potato crop found positive but non-significant in sabarkanthas district. The growth rates of area, production and yield under potato crop found positive but non-significant in Gujarat State. Constraints faced by the farmers was high cost and lack of knowledge of the Bio fertilizers. Large majority of the dealers faced constraint of high competition among dealer. The company had adopted skimming price policy to sell its wide range of their products in the market among which K Max having a price of Rs. 3700/-, but very competitive as far as quality was concerned. Turnover of K Max was 8.55 lakh which was the highest among other competitor companies.
  • ThesisItemOpen Access
    The study on “Market potential, customer’s satisfaction and perception toward Vasudhara packaged buttermilk in Navasari city” was undertaken with the objective to study the socio-economic profile of customers, to derive market potential of Vasudhara packaged buttermilk in Navasari city, to know the customers perception, to know the satisfaction level of customers and to study the constraints faced by retailers. The survey under study was carried out in Navasari city. Purposive sampling technique was used for the selection of 120 customers and 10 retailers, this 120 customers and 10 retailers was used for the determination of the socio-economic profile, satisfaction level and perception of customers and constraints faced by retailers. To determine the market potential 120 customers was selected by random sampling technique. To study the socio-economic profile of customers the tabular analysis was used to analysis of data. MP = N × MS × Q formula was used to find out the market potential of Vasudhara packaged buttermilk in Navasari city. The weighted average mean was used to study the perceptions of customers. The likert scale technique was used to study the satisfaction level of customers. Garrett's ranking technique was used to study the constraints faced by the retailers. The study tries to understand the socio-economic profile of customers. Market potential of Vasudhara packaged buttermilk for Navasari city was 918787 liter (Approx.). Perception of customers were very high related to the regular supply, affordable price, preferred taste and smell. Customers were satisfied with Regular supply, price pay, serving temperature, while some customers were dissatisfied with the attractive packing, shelf life, thickness, fat content and hygiene of Vasudhara buttermilk. Low margin and availability of advertisement at point of sale was major problem faced by retailers.
  • ThesisItemOpen Access
    The study on “Market potential and satisfaction level of farmers for water soluble fertilizers in Vadodara district of Gujarat” was undertaken to assess market potential, satisfaction level, resource use efficiency and brand wise use of water soluble fertilizers. For the study convenience sampling method was used. Total 120 sample farmers were selected for the study. Socio-economic profile of farmers, satisfaction level of farmers and brand wise use of water soluble fertilizers were accessed by using tabular method, percentage analysis and graphical methods were used to obtain the result. Resource use efficiency accessed by using Cobb- Douglas production function. The result revealed that the majority (54.17 per cent) of the farmers was middle to old age group, having medium land holding and majority of the farmers had medium size of family and secondary level of education. Majority of the farmers were use the bore-well as a source of irrigation. Majority of the farmers were highly dissatisfied with price of water soluble fertilizers and highly satisfied with the brand image, quality, availability and size of the packaging of water soluble fertilizers. Market potential of the water soluble fertilizers was found 748800 kg. The result of resource use efficiency of water soluble fertilizers was revealed that 65 per cent variation in the yield of okra crops by the use of water soluble fertilizers and fertilizers (X2=19:19:19) and (X3=13:00:45) had contributed to gross returns more appreciably, there is bright scope of raising income through extensive use of the water soluble fertilizers. The study indicates increasing return to scale. Overall, for optimizing the gross return and increasing the resource use efficiency there is need to increase the use of the water soluble fertilizers. Majority of the farmers was use the GSFC’s brands water soluble fertilizer in the Vadodara district.
  • ThesisItemOpen Access
    (JAU, JUNAGADH, 2019-08) DAVRA AKASH ASHOKBHAI; C. R. Bharodia
    The study on “Discrimination of water soluble fertilizers’ users and non-users in Junagadh district” was undertaken to differentiate Coromandel WSF users’ and other companies WSF users’. The farmers groups which are functioning in various villages of Junagadh district of Gujarat, Two stage sampling technique was adopted for the selection of samples. 50 Coromandal’s WSF user farmers were selected randomly from the Junagadh district. The 50 non-user farmers of WSF of Coromandel were selected randomly from the Junagadh district (total 100 farmers) to study the factor discriminating Coromandel WSF users and non-users. For differentiate of user and non users were measured by discrimination analysis tool. Further, association of awareness and adoption with socio-economic characteristics was measure by using coefficient correlation. Further, for finding best promotional activity was measure by percentage method. In discrimination analysis four variables discriminate in user and non-users like quality of water soluble fertilizers, price, yield and age. Further in association of awareness and adoption with socio-economic education, income, farming experience, ages were showing highly significant and best promotional activity for farmers is filed demonstration.
  • ThesisItemOpen Access
    The cotton is main commercial crop in the world as well as in the India. It is nearly grown in the 80 countries of the world on the large scale of area including India. Therefore, to full fill these large area requirement presently more than 400 private companies produces cotton seed and there is high competition between them to stay in the market permanently, every company is using their marketing skill and tricks to improve their market share. So ‘Rasi Mitra Programme’ is the one them, which launched by Rasi Seeds (P) Ltd. in the year 2015 to create trust among the farmers by providing them technical guidance and to promote new variety and to retain their customers permanently. The present study was carried out to assess the impact of ‘Rasi Mitra Programme’ on cotton growers in the Junagadh district, in terms of knowledge level, economic analysis, resource use efficiency and expectations. For this study, using purposive sampling technique three talukas viz., Junagadh, Vanthali and Manavadar were selected from the Junagadh because the company had high sell in these three talukas. The 50 Rasi Mitra and 50 Non Rasi Mitra cotton growers were selected randomly from the villages where the more number of Rasi Mitra were present. The primary data collected by using the prepared questionnaire and secondary data was collected from the internet and from annual report. The simple tabular analysis, knowledge index, costs concepts, t-test analysis, factor analysis and Cobb- Douglas production function were employed to draw the result of the selected objectives. The socio economic profile of Rasi mitra and Non Rasi Mitra revealed that majority of them belonged to the middle age group, having medium land holding and have up to higher secondary level of education. The result of knowledge index indicated that majority of cotton growers had medium level of knowledge i.e. for the Rasi Mitra (66%) and Non Rasi Mitra (60%) cotton growers, as compared to the Non Rasi Mitra cotton growers, Rasi Mitra had more knowledge about the package of practices. The Gross income of Rasi Mitra (Rs.178333.14/ha) found comparatively high than the Non Rasi Mitra (Rs.141912.20/ha) cotton growers in the Junagadh district. In case of Cost C2 it’s found that there is not much difference between Rasi Mitra and Non Rasi Mitra i.e. Rs. 123842.01 and Rs. 122365.71/ha respectively. The benefit cost ratio found higher in the Rasi Mitra cotton growers as compared to the Non Rasi Mitra cotton growers i.e. 1:1.30 and 1:1.08. The net returns found comparatively high in the Rasi Mitra (Rs.54491.13/ha) than Non Rasi Mitra (Rs.19546.48/ha) cotton growers. The result of t-test revealed that there is difference in the age, land holdings, information usage, extension contact, gross income, net return, expense on input, awareness of new variety of Rasi Seeds at 1 per cent and 5 per cent level of significance. Whereas the education, motivation of achievement, media level found non-significant indicated no significant difference between Rasi Mitra and Non Rasi Mitra farmers. The results of the production function showed that the coefficient of labour and fertilizers found positive, among them labour found significant at one percent level of significance, which indicated the underutilization and suggesting increase the use to gain in gross income. The coefficient of irrigation found negative, indicating the over utilization for the both groups. There its cost need to be reduce to increase the gross returns. The return to scale found decreasing to the scale for the Rasi Mitra farmers whereas it was increasing return to the scale for the Non Rasi Mitra farmers. Which implied optimum use of resources by Rasi Mitra and under-utilization by the Non Rasi Mitra. The result of factor analysis revealed that qualitative characters of the seed, high germination capacity, previous experience and reference of company executive and farmers, height of the plant, resource usage and quality of produce considered more while repurchasing of the cotton seed. The trained marketing person, appropriate packing, farmers meeting, farmers training to handle new technology, need to create the social media group, low price of seed etc. were top expectations of the majority of Rasi Mitra. Whereas the low price of the seed, farmers meeting, trained marketing person, appropriate packaging, high yielding variety, farmers training, to form the group on social media etc. were top expectations of the majority of Non Rasi Mitra farmers in the study area. The branches breaking and sucking pest problem found the major problem by the cotton growers in the Junagadh district regarding the varieties of Rasi Seeds Company. The majority of famers suggested that there is need to develop the new variety to tackle the problems of branches breaking, drought and sucking pest. The overall study concluded that the ‘Rasi Mitra Programme’ has conducive impact among the cotton growers and it has successfully sown the trust among the cotton growers in the Junagadh district.
  • ThesisItemOpen Access
    The study on “Socio-Economic patterns of Women Self Help Group (SHG) Members in Junagadh District” was undertaken to measure socio-economic benefit through self help group. Junagadh district was purposively selected for the study and the study was confined to Junagadh and Visavadar taluka of Junagadh district. Primary data were collected by using structured questionnaire. Multistage sampling technique was adopted. Total 120 SHG members were surveyed. For the influencing regularity of the members in attending meetings and training as a socio-economic gain, social and economic gained by SHG members performed by cluster analysis and constraints faced by women in SHGs were identified by using garret’s ranking method. The socio-economic condition of SHG members were medium level and members of SHGs having good attitude towards being entrepreneur. Whereas, maximum number of members were attending trainings and meetings regularity and positive effect on the influence of attending trainings and meetings regularly as a socio economic gain in the study area. It was concluded that majority of members from high group (cluster 2) were gain higher social benefit and able to attend social meeting and resist social evils, improve decision making in household and recognition in their family. It was found that maximum number of people in medium group (cluster 2) gained more economic benefit comparing low group (cluster 1) during period of time under study area. It was also found that the main problems faced by the SHGs were lack of time in the group, lack of cooperation among members, outsider’s interference and illiteracy.