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ThesisItem Open Access “CONSUMER BEHAVIOUR AND BRAND LOYALTY TOWARDS PEPSICO” 3729(JAU JUNAGADH, 2023-07) NAMA LAKSHMI PRIYANKA; C. D. Lakhlani; 2072121029The present study entitled “CONSUMER BEHAVIOUR AND BRAND LOYALTY TOWARDS PEPSICO” was undertaken with the objectives of studying the consumers perceptions related to PepsiCo, the factors influencing customer preference towards PepsiCo, consumer buying behaviour pertaining to PepsiCo, the factors influencing brand loyalty of consumers towards Pepsi and the comparative analysis of Pepsi and Coke in the selected areas of Prakasam district. 240 respondents were selected for the study purpose. Out of this 100 were consumers of Pepsi, 100 were consumers of Tropicana, 20 company employees of Pepsi and 20 company employees of Coke. The Principal Component Analysis, Conjoint analysis, Simple tabular analysis and SWOT analysis through Internal Factor Evaluation matrix and External Factor Evaluation matrix were used for the analysis. The result revealed that consumer perceptions, preferences and buying behaviour towards PepsiCo products, specifically Pepsi and Tropicana. Consumers perception associated with Pepsi influenced by factors such as content and packaging, price, advertisement. Tropicana's perception was influenced by taste, quality, pricing and affordability and promotional strategies. Packaging was the most influential factor in customer preferences towards soft drinks, followed by brand and price. Major factors influencing consumer buying behavior for Pepsi and Tropicana included brand perception and social influence, purchasing quantity and personal preferences. Brand loyalty of Pepsi was mostly influenced by brand image, product displays, product quality, brand name and product price. Comparative analysis between Pepsi and Coke using SWOT analysis showed both brands performed well. POST GRADUATE INSTITUTE OF AGRI-BUSINESS MANAGEMENT JUNAGADH AGRICULTURAL UNIVERSITY JUNAGADH CERTIFICATE - I This is to certify that the project work report entitled “CONSUMER BEHAVIOUR AND BRAND LOYALTY TOWARDS PEPSICO” submitted by Ms. NAMA LAKSHMI PRIYANKA in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN AGRIBUSINESS MANAGEMENT to the Junagadh Agricultural University is a record of bonafide project work carried out by her under my guidance and supervision and the project work has not previously formed the basis for the award of any degree, diploma or other similar title. The candidate has fulfilled all prescribed requirements. The assistance and help received during the course of investigation have been fully acknowledged. She has successfully completed the comprehensive/preliminary examination held on March, 2023 as required under the regulation for post-graduate studies. She has submitted kachha bound project work reportThesisItem Open Access COST OF CULTIVATION AND RESOURCE USE EFFICIENCY OF SOYBEAN CROP IN SAURASHTRA REGION 3712(JAU JUNAGADH, 2023-07) GAJERA HARSHITBHAI PRADIPBHAI; C. R. Bharodia; 2072121003Soybean (Glycine max) is one of the most important oil crops of the world which also has tremendous importance as a food legume. This study examines the growth, instability soyabean crop using secondary data and analyses the adoption level, cost of cultivation, resource use efficiency, and constraints faced by farmers using primary data of 180 farmers from three districts Rajkot, Junagadh and Gir Somnath. The compound annual growth rate (CAGR) of soybean area and production in India showed modest growth, while the yield had a minimal increase. In contrast, Gujarat exhibited significant growth in all three aspects. Instability was observed in soybean production, indicating vulnerability to various factors. The adoption of improved cultivation practices was moderate to high, with harvesting and seed treatment being the most widely adopted practices. The cost of cultivation per hectare was high, but the net profit indicated overall profitability. Resource allocation efficiency analysis suggested scope for improvement, particularly in the areas of seed, labor, plant protection, and fertilizer. Farmers faced constraints related to supply, economics, and marketing, including the lack of improved varieties, credit availability, and market price fluctuationsThesisItem Open Access AN EMPIRICAL STUDY ON VARIOUS ASPECTS OF UPL FUNGICIDE USAGE AMONG FARMERS IN RAJKOT DISTRICT 3772(JAU JUNAGADH, 2023-09) KHER SURPALSINH RAJESHBHAI; Dr. Kalpesh Kumar; 2072121007This study aims to measure the growth and stability of the cumin crop, identify factors influencing brand loyalty, examine the impact of promotional activities on farmers' purchase behavior, assess farmers' awareness levels, and determine their satisfaction levels. The research was conducted in three talukas of Rajkot district using a multistage sampling technique, with 200 farmers selected as respondents. Various research methodologies were employed to achieve the study's objectives. CAGR and CDVI were used to assess the growth and stability of the cumin crop, while a Linear Multiple Regression Model was employed to identify factors affecting brand loyalty towards UPL fungicide. Garrett's ranking technique was used to study the influence of promotional activities on farmers' purchase behavior, and a class interval was utilized to determine farmers' awareness levels about Avancer Glow. Importance-Performance Analysis was conducted to identify farmers' satisfaction levels towards UPL fungicide. The study investigated cumin production, factors influencing the purchase of Avancer Glow, promotional activities for pesticide sales, awareness levels about Avancer Glow fungicide among farmers, and cumin farmers' satisfaction with fungicide attributes. The findings revealed significant growth in cumin production during the first period, followed by slower but positive growth in the second period. Factors such as product quality and dealer influence positively affected the purchase of Avancer Glow. On-farm demonstrations and farmer meetings played significant roles in pesticide purchases. However, awareness about Avancer Glow fungicide was found to be low among farmers. Farmer satisfaction varied, with areas for improvement identified. Enhancing product quality, considering dealer opinions, and implementing interactive promotions are crucial for increasing Avancer Glow purchases. Efforts to raise awareness and improve fungicide attributes are recommended to enhance crop productivityThesisItem Open Access AWARENESS AND ADOPTION OF BIO-PESTICIDE IN GIR-SOMNATH AND JUNAGADH DISTRICTS 3768(JAU JUNAGADH, 2023-08) PANSURIYA CHINTANBHAI ASHVINBHAI; Dr. M. S. Shitap; 2072121016A bio-pesticide is a biological substance or organism that damages, kills or repels pests. They are obtained from organisms including plants, bacteria and other microbes, fungi, nematodes, etc. Total 120 coconut farmers were selected from Gir somnath and Junagadh districts using multistage sampling technique. Arbitary method of classification was used to measure awareness and adoption, Multiple linear regression for identifying the factors influencing purchase decision of bio-pesticides, Chi-square test to study the various parameters affecting the satisfaction level and Garret ranking to identify the constraints faced by farmers in use of bio-pesticides. The cost of cultivation for non-users (₹ 96798.7) was higher than Hopewell users (₹ 84326.5). The benefit cost ratio for users (1.63:1) was higher than Hopewell non-users (1.44:1). Around 67.92 per cent of farmers had high to medium awareness of Hopewell, while 35.85 per cent had adopted its application and around 79.11 per cent of farmers had high to medium awareness of other bio-pesticides. Cropping area, size of package, quality of product and result of product are positively significant to influenced adoption. Factors such as price, quality, packaging size, results of product, availability and yield influenced farmer’s satisfaction. The main constraints in use of bio-pesticide were perception that chemical pesticides are more effective, lack of usage by fellow farmers and higher prices of bio-pesticidesThesisItem Open Access ASSESSING THE MARKETING STRATEGY AND ADOPTION GAP OF KRUSHISHARAG AGRICLINIC 3761(jau junagadh, 2023-09) PATOLIYA HIRENKUMAR BHARATBHAI; Dr. Kalpesh Kumar; 2072121017Seeds are not only a strong symbol for food sovereignty and biodiversity but also one of the important elements to strengthen farming communities. This study analyses the marketing mix, awareness and adoption gap, satisfaction level and buying behaviour using primary data of 200 farmers from from districts Rajkot, Junagadh, Porbandar and Gir Somnath. Marketing mix observed that cost-effective packaging and social media advertising have improved efficiency and reduced marketing costs. Farmer awareness and adoption observed that most farmers have a medium level of awareness and adoption gap for KSAC products. Farmer satisfaction observed that Farmers express overall satisfaction with KSAC products, especially in terms of product quality and service. New product offerings using Kano model identifies customer preferences for new products. Farmers are interested in attributes related to product quality, availability, replacement options, and delivery time. Buying Behavior observed that landholding size and seed quality significantly influence farmers' buying behaviorThesisItem Open Access GROUNDNUT VACUUM PACKAGING: CONSUMER BEHAVIOR AND COMPETITIVE SCENARIO IN JUNAGADH DISTRICT 3760(jau junagadh, 0009) KOTADIYA KAUSHIKKUMAR BHARATBHAI; Dr. Kalpesh Kumar; 2072121008This study investigates the consumer behavior and competitive landscape of the groundnut vacuum packaging market in Junagadh district. The study aims to measure the impact of vacuum packaging on groundnut, identify factors that differentiate users and non-users, explore brand switching behavior, evaluate competitive advantage and marketing constraints faced by dealers. The research was conducted in seven talukas of Junagadh district, utilizing a multistage sampling technique. A total of 200 farmers and 20 dealers were selected as respondents. The study employs various research methodologies to achieve its objectives. Likert's scale is utilized to assess the impact of vacuum packaging, while discriminant function analysis is employed to identify factors distinguishing users and non-users. Garrett's ranking method is used to evaluate marketing constraints and competitive advantage, and simple tabular analysis is employed to study brand switching behavior. The findings of the study reveal significant factors influencing farmers' purchasing decisions and brand switching behavior regarding vacuum-packed groundnuts. Key factors include brand reputation, affordable pricing, innovation, quality assurance, and product availability. Farmers prioritize cost-effectiveness, brand trust, and familiarity when making purchasing decisions. Factors driving brand switching behavior include quality, improved results, accessibility, peer influence, and positive brand image. Dealers facing the constraints like low profit margin and market competition with the advantages like positive brand image, quality of the product and efficient logistics.ThesisItem Open Access DETERMINE THE EFFECT OF PRICE TRANSMISSION AND TRADE BARRIERS ON EXPORT OF MAJOR AGRICULTURAL COMMODITIES OF SAURASHTRA REGION 3758(JAU JUNAGADH, 2023-08) MANDAVA KRISHNAPRIYA; Dr. Kalpesh Kumar; 2072121028The present study entitled “Determine the effect of price transmission and trade barriers on export of major agricultural commodities of Saurashtra region” was undertaken with the objectives of studying the growth and instability in export quantity and value, price transmission, Revealed Comparative Advantage of groundnut, sesame, cumin, fenugreek and coriander from India to its top ten export destinations based on the secondary data for the period 2001-2020. The study was conducted from Saurashtra region of Gujarat state. Varsha Industries Private Limited was selected and cost sheet of the industry was analysed, trade barriers were analysed through well prepared questionnaire. The past two decades had witnessed significant development in the global trade of oilseeds and spices. The study revealed that China was the major market for the selected commodities, whereas Vietnam, Malaysia, UK, USA, Singapore stood in the second order as major markets for both oilseeds and spices. Vietnam was the highly unstable market compared to other markets. Growth and instability was positive for all the key variables selected such as production, domestic price, export quantity, export price in case of spices whereas, there was decline in growth of area in case of oilseeds for the overall period. During the second period (2011-2020), there was decline in export quantity and value in the export done to the top export destinations of selected commodities. Among the selected markets, each and every market was integrated with Indian market except UK and China in case of cumin. The price transmission was highly integrated with the Indian market for the export destinations in case of oilseeds. But, in case of spices, the effect of price transmission was very minimal. The cost variation observed in the sheet was due to reasons such as quality of the procuring material, distance of the shipping port, destination port, demurrage charges, variation in packing material. According to the results from questionnaire, the exporters faced IPR and copyrights, countervailing measures, company and product registration, excessive use of labor regulations as major barriers during export buiness. Revealed comparative advantage was high in case of UK for groundnut, Greece for sesame, Brazil for cumin, Bangladesh for fenugreek, Singapore for corianderThesisItem Open Access ADOPTION AND RESOURCE USE EFFICIENCY OF SOYBEAN IN JUNAGADH DISTRICT 3692(JAU,JUNAGADH, 2023-06) MER HITENBHAI DASABHAI; Dr. N. M. Thaker; 2072121012The study on “adoption and resource use efficiency of soybean in junagadh district” was undertaken to me assure the objectives of to analyze the growth performance and adoption level of farmers examine the satisfaction level, resource use and constraint. The study was carried out in Junagadh district. Multistage sampling technique was used. A total of 120 soybean farmers were selected for the study. Exponential function or the semi-log equation, adoption level index, Cobb-Douglas function, Likert scale and Garrett’s ranking technique were used for the study. This study focuses on soybean cultivation in Junagadh district, revealing a positive growth trend in terms of increased cultivation area and overall production. However, the productivity growth rate was relatively lower, indicating the need to enhance yield per unit of cultivated area for improved efficiency. Farmers showed a medium level of adoption of improved cultivation practice. Efficient resource allocation, particularly in fertilizer and seed costs, is emphasized for maximizing output value and productivity in soybean crop production. Regarding promotional and developmental activities, a significant percentage of farmers expressed satisfaction, while others remained neutral or dissatisfied. Farmers face various constraints in both production and marketing, including pest and disease control, labor availability, market intelligence, pricing, storage and transportation.ThesisItem Open Access BUYING BEHAVIOUR AND SATISFACTION LEVEL OF FARMERS TOWARDS PESTICIDES IN JUNAGADH DISTRICT 3691(JAU,JUNAGADH, 2023-06) VAGHELA YUVRAJSINHJI HITENDRASINHJI; Dr. N. M. Thaker; 2072121022The study titled "Buying behavior and satisfaction level of farmers towards pesticides in Junagadh district" was conducted to examine the socio-economic profile of farmers, factors influencing their buying behaviour, pesticide handling practices and safety measures, problems encountered during pesticide purchase and the level of satisfaction among farmers. The study was conducted in the year 2023 in the Junagadh district and a total of 150 farmers were selected as participants. Various analytical methods were used such as simple tabular analysis, categorical regression analysis, frequency percentage method, garrett’s ranking technique and importance performance analysis. The study found that variables such as landholding, the influence of fellow farmers, and past experience with pesticides significantly influenced buying the 'ULALA' Insecticide. Most farmers acknowledged the impact of pesticides on human health and the environment, yet they also recognized their necessity for achieving high crop yields. However, a majority of farmers did not use any personal protective equipment (PPE) during pesticide mixing or application. As a result common symptoms observed among them included headaches, fatigue, and skin irritation. The main challenges faced by farmers when using pesticides were the high cost of pesticides, health hazards from toxicity and limited knowledge about recommended doses. The company should have prioritized attributes like product size and complete pest control for greater farmer satisfaction. The speed of killing pest and product availability were important factors for farmers, and implementing these attributes met their expectations.
