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  • ThesisItemOpen Access
    A STUDY ON PERCEPTION OF LIVESTOCK FARMERS ON SERVICE DELIVERY SYSTEMS IN ANDHRA PRADESH
    (SRI VENKATESWARA VETERINARY UNIVERSITY, TIRUPATI – 517 502,A.P, 2015-11) VENKATA DEEKSHIT, GEDDAM; HARILAL, R (Major); SHARMA, G.R.K; GANGARAJU, G
    ABSTRACT: The present study was undertaken with the main objective of assessing the perception of the livestock farmers on different service delivery systems which are of paramount importance for the sustainability of rural livestock farmers. Ex-post-facto research design was followed in the present investigation. Vizianagaram, Krishna and Chittoor districts of Andhra Pradesh were purposively selected for carrying out the study. Two mandals from each district and two villages from each mandal were selected based on the highest livestock population, amounting a total of twelve villages and from each village 10 dairy farmers/farmwomen were selected randomly, thus a total of 120 respondents were selected for the study. The data was collected personally with the help of an interview schedule, processed, analyzed and interpreted. Majority of the respondents were middle aged, had medium level of education and possessed medium family size with nuclear family system and belonged to Backward Category. Most of the respondents had medium experience in livestock farming with medium land holding, medium herd size having medium annual income. Majority of the respondents possessed medium level of knowledge on service delivery systems, medium level of information seeking behavior, extension contact, mass media exposure, economic orientation, scientific orientation, management orientation, risk orientation and innovativeness. Majority of the dairy farmers had medium level of perception on public service delivery systems and private service delivery systems. Majority of the respondents felt that services were not available round the clock, less number of staff to deliver the services, subsidies provided for the purchase of animals were not satisfactory, information provided for livestock related income generating activities was not satisfactory. Correlation analysis carried out to reveal the relationship between independent and dependent variables indicated that, out of all the selected independent variables, information seeking behaviour, extent of knowledge, innovativeness and risk orientation had positive and significant influence on perception of the respondents on public service delivery systems, while management orientation was negatively and significantly related to the perception of the respondents on public service delivery systems. The sub variables of socio economic status such as age, main occupation, material possession, income, mass media exposure, extension contact, economic orientation and scientific orientation had positively and non significantly related whereas gender, social status, education, family size, sub occupation, land, herd size, farming experience were negatively and non significantly related to the perception of the respondents on public service delivery systems. As far as perception of the respondents on private service delivery systems is concerned, information seeking behaviour, extent of knowledge, innovativeness, scientific orientation and risk orientation were positively and significantly related whereas management orientation was negatively and significantly related. The other variables such as age, gender, social status, education, family size, family type, sub occupation, land, material possession, income, mass media exposure, extension contact, economic orientation were positively and non significantly related whereas main occupation, herd size and farming experience were negatively and non significantly related to the perception of the respondents on private service delivery systems. Coming to perception of the respondents on non-government organizations, no independent variable was neither positively nor negatively and significantly related whereas age, gender, social status, education, family size, main occupation, land, herd size, farming experience, income, mass media exposure, information seeking behaviour, innovativeness, economic orientation, scientific orientation, management orientation and risk orientation were positively and non significantly related except family type, sub occupation, material possession, extension contact and extent of knowledge which were negatively and non significantly related to the perception of the respondents on nongovernmental organization. Regression analysis revealed that all the independent variables put together explained variation in the perception of the respondents on public, private service delivery systems and non government organizations. “Non availability of the health services round the clock”, “Less number of staff to deliver the services”, “Subsidies provided for purchase of animals were not satisfactory”, “Information provided for livestock related income generating activities were not satisfactory” were the major problems of the respondents. “Animal health services may be provided at the time of emergency by the veterinarians”, “Veterinarians may be made available in more number to improve animal breeding service delivery i.e., in critical cases of parturition etc.”, “Awareness programmes may be carried out in a more effective way which would be intimated well in advance”, “Chilling facilities may be arranged for storage of milk which could be affordable by every dairy farmer such that he would sell the milk at a minimum price available” were the major suggestions given by the respondents for improving the services delivered by the service delivery systems. Though the services were being accepted by the farmers, the above said problems and suggestions of the respondents should be kept in view for bringing improvements in the services being delivered by the service delivery systems.
  • ThesisItemOpen Access
    EXTENT OF UTILIZATION OF ICT TOOLS AMONG FIELD VETERINARIANS OF ANDHRA PRADESH
    (SRI VENKATESWARA VETERINARY UNIVERSITY, TIRUPATI – 517 502,A.P, 2015-11) ROSHAN, BAIG; HARILAL, R(Major); SHARMA, G.R.K; SURESH, J
    ABSTRACT : The present study was undertaken with the main objective to assess the ICT utilization pattern and attitude of field veterinarians towards ICT utilization. Ex-postfacto research design was followed in the present investigation. Andhra Pradesh state was selected purposively for carrying out the study. Three districts were selected each from northern most, central and southern most districts of Andhra Pradesh. Forty respondents from each district were selected randomly and thus making a total of 120 respondents. The data were collected by personal interview method through structured interview schedule. Majority of the respondents were males belonging to young age group and had medium work experience. Majority of them belonged to rural background and had their school education in public schools. Majority of the respondents possessed medium level of social participation, innovativeness, management orientation, mass media exposure, extent of knowledge, familiarity and information management behaviour. A vast majority of the respondents had not acquired any trainings in ICTs.Majority of the respondents possessed medium level of ICT utilization and had favourable attitude towards ICT utilization. Correlation analysis carried out to reveal the relationship between independent variables and dependent variables indicated that, social participation, innovativeness, management orientation, mass media exposure, extent of knowledge, familiarity, and information management behaviour had a positively significant relationship with ICT utilization whereas background, schooling and trainings acquired had a positively non-significant relationship with ICT utilization. Gender had negatively significant relationship whereas age and work experience had a negatively non-significant relationship with ICT utilization. As far as attitude is concerned, social participation, extent of knowledge and familiarity had positively significant relationship whereas age, work experience, schooling, innovativeness, management orientation, mass media exposure and information management behaviour had a positively nonsignificant relationship with the attitude of respondents towards ICT utilization. Gender, background and trainings acquired were found to be in negatively nonsignificant relationship with attitude of the respondents. Regression analysis revealed that all the independent variables put together explained about 67.2 and 16.5 per cent variation in the ICT utilization and attitude of the respondents, respectively. ‘Lack of knowledge in using ICT tools’, ‘lack of training in ICTs’, ‘insufficient number of ICTs in V.Ds’, ‘interrupted power supply’, ‘internet connectivity problems’, ‘lack of maintenance of computers’, ‘A.H Department Website and its server are slow’, ‘lack of proper room facility for ICTs’, ‘communication problems within and among the development departments’, ‘lack of A.V.Aids in V.Ds’ and ‘lack of free time to learn new techniques personally’ were the major problems of the respondents. In order to overcome he above constraints, major suggestions given by the respondents for improving the ICT utilization were ‘trainings and workshops on ICT utilization and its application in information management should be conducted on a regular basis’, ‘provision of ICT tools like desktops, laptops, tablet PC, smart phones etc., to all VASs’, ‘supply of power backup devices like inverters’, ‘generators or UPS to all V.Ds’, ‘provision of high speed internet connectivity with Broad Band connection and Dongles to all V.Ds, regular monitoring and maintenance of ICT tools should be done by technical personnel ‘,‘construction of new buildings for V.Ds with computer room facility’, ‘improving social participation of the veterinarians by establishing formal WhatsApp and Facebook groups’ and ‘provision of A.V.Aids like, LCD projectors, Televisions, etc., to V.Ds’. Keeping all this in view certain strategies were developed to improve ICT utilization by the field veterinarians. Though the veterinarians have medium level of knowledge, favourable attitude and medium level of ICT utilization the above said problems and suggestions should be given importance and the strategies developed must be implemented to improve ICT utilization in order to achieve rapid development in the livestock sector.