Browsing by Author "GAIKWAD RUPESH VISHVAS"
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ThesisItem Open Access “TO STUDY AND ANALYZE CONSUMER‟S RESPONSE TOWARDS „COOKIES‟ AND FIND OUT MARKET POTENTIAL FOR „AMUL PREMIUM OAT COOKIES‟ IN AHMADABAD, ANAND AND BARODA CITY OF GUJARAT”(Anand Agricultural University, Anand, 2013) GAIKWAD RUPESH VISHVAS; VIMAL SHAHCookies is a term used to describe a baked product that has a cereal base, e.g. wheat, oat or barley, of at least 60% and a low moisture content of 1– 5%, excluding any moisture from fillings or icings. The bakery industry has achieved third position in generating revenue among the processed food sector. The market size for the industry is pegged at US$ 4.7 billion in 2010 and is expected reach US $ 7.6 billion by 2015.