Please use this identifier to cite or link to this item: http://krishikosh.egranth.ac.in/handle/1/5810041959
Authors: SUMA HORAKERI
Advisor: Dr. K. A. JAHAGIRDAR
Title: CONTENT ANALYSIS OF SELECTED KANNADA NEWSPAPERS AND USEFULNESS OF AGRICULTURE INFORMATION TO FARMERS
Publisher: University of Agricultural Sciences, Dharwad
Language: en
Type: Thesis
Agrotags: null
Keywords: CONTENT ANALYSIS OF SELECTED KANNADA NEWSPAPERS AND USEFULNESS OF AGRICULTURE INFORMATION TO FARMERS
Abstract: A study on “Content analysis of selected Kannada newspapers and usefulness of agriculture information to farmers” was undertaken in the year 2014-15 in Haveri district of Karnataka state which consisted of two parts viz., content analysis of newspapers and survey research. In content analysis, three newspapers (Prajavani, Vijayavani and Udayavani) were selected based on highest circulation. For survey research, 90 farmers were selected. The data was collected with the help of pre-tested structured interview schedule. The selected three newspapers published 402 articles with 5.72 per cent space to agriculture information when compare to total length of newspapers. Majority of the articles were in the form of success stories type of method of presentation and farmers were major contributors as source of information. Majority of the farmers (readers) belonged to medium cosmopoliteness, medium innovative, medium scientific orientation and medium reading habit categories. All the farmers felt that articles on agriculture were very useful followed by animal husbandry. Majority of the respondents preferred agriculture information and success stories type of method of presentation. In format of message farmers preferred 5 columns, two graphs, two tables per article, illustrations in the farm of photos, caption of the article in suggestive farm and progressive farmers as source of information. It was found by chi-square test that education, cosmopoliteness, innovativeness and scientific orientation were significant relationship with reading habit. Important suggestions for better coverage of agriculture information in Kannada newspapers as suggested by farmers are regular publication of agriculture related current topics, use of more number of illustrations in agriculture related article, publish supplement exclusively on agriculture and publication of more practical utility related articles.
Subject: Agricultural Extension Education
Theme: CONTENT ANALYSIS OF SELECTED KANNADA NEWSPAPERS AND USEFULNESS OF AGRICULTURE INFORMATION TO FARMERS
These Type: M.Sc
Issue Date: 2015-06
Appears in Collections:Thesis

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