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|Title:||"MARKETING MANAGEMENT OF GRAPES In DHULE DISTRICT"|
|Publisher:||Mahatma Phule Krishi Vidyapeeth, Rahuri.|
|Abstract:||The grape cultivation is considered as a very remunerative fruit crop as compared with other fruit crops. It requires special skill and managerial ability besides it's high capital requirement. The cultivation of grapes have acquired a place of pride in the economy of Maharashtra. Grape Cultivation has been picking up fast in Dhule district. Present study was undertaken to examine the management aspects in marketing of grape, methods of sale, marketing channels, price spread, fluctuations in arrivals and prices and problems faced by the grape growers in the marketing of grapes in Dhule district. The tahsil viz; Sakri was selected having maximum area under grape cultivation in Dhule district, from the Sakri tahsil, 8 villages were selected randomly having maximum area under grape cultivation. In all, 96 sample cultivators, 32 cultivators from each size group of holding viz; small (upto 2 ha.), medium (2-4 ha.) and large (4 ha. and above) were selected randomly. The study revealed that, about 23.96 per cent grape growers followed early October pruning (15 Aug. - 15 Sept.) the grapes were graded into three grades, grade - I produce was observed to be 52.16 per cent. It was noticed that highest quantity (51.13%) of produce was packed in 4 kg boxes. Most of the grape growers (46.56%) transported the produce by both truck and tempoes. Pattern of disposal of grapes indicated that 97.24 per cent of produce was marketed. Five marketing channels were identified. Channel III, Producer Commission Agent - Retailer - Consumer, was the most common one, through which 44.29 per cent quantity was disposed. The per quintal net average price received in Channel III was Rs. 1660.07. Nearly, 34-40 per cent share was galloped by the various market intermediaries. The price premiums received per quintal between different grades, markets and marketing agencies and sell during different months were found considerably high. In Ahmedabad market the maximum arrivals were observed in the month of April and March. However, the prices rule high in the month of June, May and December. The different factors were regressed on the net prices received for evaluating the effect. The variables which were found significant are i) Quantity of produce sold ii) place of sale iii) sale of grapes through commission agent iv) sale of produce in period I (Dec, Jan, Feb.) v) type of grade of produce (grade-II). Variation in net prices were explained to the extent of 60.46 per cent by the variables under consideration. The farmers were facing the marketing problems such as costly packing material, lack of cold storage facilities, high commission charges, unauthorized deductions and lack of efficient market information system, etc. The efforts be made to raise managerial ability in the field of both, production and marketing. Grapes be harvested in the early or late harvesting period, to get higher returns. Depending upon the place of sale proper variety selection, grading and packing be followed. Co-operative association of producers need to be established and efforts are also required for establishing the processing units.|
|Appears in Collections:||Thesis|
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