Please use this identifier to cite or link to this item: http://krishikosh.egranth.ac.in/handle/1/5810028570
Authors: LIKIN, BOPANNA K.
Advisor: Ganapathy, M. S.
Title: A STUDY OF PRODUCTION AND MARKETING OF COORG MANDARINS IN COORG DISTRICT OF KARNATAKA
Publisher: UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Language: en
Type: Thesis
Pages: 66
Agrotags: null
Abstract: Mandarins are one of the most important commercially grown fruits and are second among the most widely produced fruits in the world after banana. The main objectives of the study are to analyze the area and production, cost and returns, marketing channels and constraints of Coorg mandarin production. The study was conducted in Madikeri, Somwarpet and Virajpet taluks in Coorg district of Karnataka. The primary data was collected from 40 growers each from three categories of growers, viz., small growers, medium growers and large growers totalling to 120 growers. The data was subjected to tabular analysis, compound growth rate analysis, estimation of cost and returns and Garrett’s ranking. Growth rate of Coorg mandarins was 3.13 per cent and 2.8 per cent in area and 8.18 per cent and 8.15 per cent for production between 2000-01 and 2013-14 in Coorg district and Karnataka, respectively. The overall establishment cost and overall annual cost was .1,41,013/- and .62,065/-, respectively. The average gross income and net returns was .1,56,476/- and .94,411/-, respectively. Producer – Processing industry – Wholesaler - Retailer – Consumer channel was the most preferred channel with the highest quantity being marketed through it. The major marketing cost was packaging material among the different marketing channels. The study indicated that high incidence of pest and disease and fluctuation of market prices were the major constraints which supports the need for price analysis and forecasting of prices by the Government on a regular basis to safeguard the interests of the growers
Subject: Agricultural Marketing and Co-operation
Theme: A STUDY OF PRODUCTION AND MARKETING OF COORG MANDARINS IN COORG DISTRICT OF KARNATAKA
These Type: M.Sc
Issue Date: 2015-09-15
Appears in Collections:Theses

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